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The decision-making processes we go through when we’re examining online profiles are also different than those we use in offline situations.

This process is exacerbated by the tendency that people have to disguise their flaws either by bending the truth or lying outright about their age, their job, their background, or even their marital status.

Matching Online dating services pride themselves on having developed complex formulas, or algorithms, that will diagnose you and then apply this diagnosis to helping you find the perfect match uniquely qualified to be your ideal romantic partner.

However, even if they could come through on their claims (which I’ll examine in a minute), think about the logic of this process.

The growth of social media encourages internet-based connections with the people we know and love and the people we would like to get to know and love.

We are busier than ever at work, our jobs require that we either travel or move to new cities, and as a result, we don’t have the luxury to rely on finding a partner through connections with family or friends.

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