One example of this impression management comes from a 1938 article in where a Smith College senior advised incoming freshmen on how to cultivate an "image of popularity." She wrote, "During your first term, get home talent to ply you with letters, telegrams and invitations.
College men will think, ." She also suggested that you get your mom back home to send you flowers from time to time, again, to give the impression of popularity.
However, the most striking change in postwar courtship and dating was the ever-earlier age at which children and teenagers entered the courtship and dating system.
With the rise of the entertainment culture, with its movie houses and dance halls and their universal appeal across class lines, dating quickly moved up the socio-economic ladder to include middle- and upper-class men and women, as well as the new urbanites.
When one tries to understand how dating has changed over time, and most importantly, how we arrived at the system of courtship and dating we have today, one must realize the monumental cultural shift that occurred during the 1940s, primarily due to World War II.
After World War II, due in part to the fact that 250,000 men never came home, for the first time in the United States, women outnumbered men.
In June 1945, captioned a photo of a bride and groom descending church steps with: "She got a man, but 6 to 8 million women won't. " Around this same time a half-serious article was published in magazine discussing the possibility of instituting a polygamous marriage system in the United States.